The MBTC is the perfect event to showcase your products and enter in one of the most prestigious blind tasting competitions.  We invite brand ambassadors, master distillers and brand owners to join us in celebration of Mexico's rich heritage and agave culture by sharing your story, your time and agave with enthusiasts, aficionados and the try-curious consumers from California and beyond.  For more information on exhibiting, email  - We look forward to connecting with you!     

The MBTC continues to get it right year after year. In 2013 they introduced the Spirit world’s first transparent judging process by using the Tequila MatchMaker app. This allowed the Judges to blind taste in the comfort of their homes on their own schedule while the results were being instantaneously tabulated via smartphone. This method will undoubtedly roll out to all competitions in the future, but it’s no surprise that my friends in Monterey were the first to embrace it. They are always looking to further the cause of 100% de agave tequila and drinking responsibly.
Salud, Monterey!
— Lippy - The Tequila Whisperer